People from different countries have access to your social media channels and are able to watch and react to your videos. Statistically 85% of Facebook videos are watched on mute.Īlso, the internet and social media has diminished geographical boundaries online. For this reason, lots of videos are watched and not heard.

Many people usually consume video content to kill time either indoors or outdoors, alone or in a group. Various text effects supposedly increase the number of social shares of your video and increase audience engagement. Moreover, Premiere Pro editing panel offers a variety of animated templates that makes your project unique. This program is topped with custom caption options, which works like an automated subtitle.

One of the popular video editing programs that video editors use is Adobe Premiere Pro. The influx of a wide variety of content has made it harder for influencers and other video creators to produce an eye-catching project that resonates with the public. With the rising interest in video, the market has not only grown but also got very competitive. YouTube has always been a popular platform to go to and the addition of reels feature of Instagram has been a hit. Numerous brands and influencers now incorporate video in their marketing campaign to meet this rising need.Ĭonsumers, teenagers, elders, consumers of all age groups enjoy watching videos on social media these days. Each year, the number of people watching online videos increase, which also leads to an increase in demand for more video content. Supposedly, there are 244.4 million digital video viewers in the United States alone. If you are an active user of social media, a newbie to the video editing world or perhaps a middleweight-level editor, you probably wondered if you should include subtitles or edit text in Premiere Pro to enhance your project.

Premiere pro zoom in text editor